Proton eMas 7 open for booking, from RM120k est – EV’s interior shown for first time at ACE, come see it!

Proton’s first production EV is now open for booking nationwide, from RM120,000 estimated! The national carmaker has unveiled the Proton eMas 7 (stylised as e.MAS 7) on the first day of the paultan.org Auto Car Expo (ACE) 2024 at the Setia City Convention Centre, and the interior is open to the public for the first time. Free entry, so come and see it for yourself.
On top of that very attractive RM120k estimated starting price (this is a larger and much more modern SUV than the X70), Proton has announced a ‘Pioneer Privilege Deal’ that comes with a RM500 rebate and a gift pack worth RM1,000. This offer is valid from today till the eMas 7’s launch date, which has been confirmed to be sometime in December (possibly at KLIMS 2024). The booking fee is RM500.
Price/package and specs aside (more on this below), Proton also announced the launch of the ‘e.MAS App’ at ACE 2024. The app is described as a ‘dynamic platform designed to enhance the user experience from booking through ownership’. The app simplifies managing vehicle booking, scheduling services and accessing Malaysia’s EV charging network. This sounds like a Proton version of the Hello smart app, which is a good thing. By the way, Proton eMas is handled by EV division Pro-Net, which also manages smart.
We already know quite a bit about the eMas 7 – it’s based on the Geely Galaxy E5, but Proton says the two companies worked together concurrently on the model..











