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We’ve seen the upcoming Proton eMas 7 (stylised as e.MAS 7) – the carmaker’s first EV – wrapped in camo, and have even tested its Geely Galaxy E5 twin, so what’s the next milestone in the electric SUV’s pre-launch campaign? 10 points for those who answered ‘interior’.
The cabin of the Proton eMas 7 will be revealed at the paultan.org Auto Car Expo (ACE) 2024 show, which will take place over the weekend of October 26-27 at the Setia City Convention Centre (SCCC). The showcar will be a pre-production unit and it will still have exterior stickers as camouflage, but everyone will be able to touch, feel and try the eMas 7 out for size.
The Proton eMas 7, which is the right-hand-drive version of the Geely Galaxy E5, isn’t a 100% rebadge job. Proton says that it has performed plenty of local testing and had even requested and implemented 49 additional testing processes – some of which are unique to Proton – to ensure the eMas 7 meets both local and global standards. These include tests for the SUV’s load performance and stability control.
The eMas 7 also has a maximum water wading depth of 400 mm to provide additional protection against floods – this is higher than the Geely. The depth test was simulated at Proton’s proving ground in July, where the company also conducted a speed bump test to simulate actual Malaysian road conditions. Apparently, an issue was found during the test and has since been fixed.
Tanjong Malim also claims a revised suspension..

Geely Galaxy Starship 7
The forthcoming Proton eMas 7 (stylised as e.MAS 7) is just one of several models set to be launched under the carmaker’s new electric vehicle (EV) brand. Recent trademark filings with the Intellectual Property Corporation of Malaysia (MyIPO) suggest the line-up will also include the eMas 3 (e.MAS 3) as well as the eMas 5 (e.MAS 5).
Filing trademarks is not an uncommon practice among carmakers in order to lay claim to certain names for their models, although it is no guarantee that they will be used – remember when Proton trademarked the Idaman, Persada, Exia, Esfora names?
Of course, the eMas 3 and eMas 5 names have a high likelihood of being used given Proton will likely want to expand its range of eMas offerings after the eMas 7 goes on sale, as teased by the company prior to the brand’s launch.
Proton eMas 3, eMas 5, eMas 7 PHEV trademarks; click to enlarge
For now, there’s no official word that there will be an eMas 3 and eMas 5, although the latter could be based on Geely’s Geometry Xingyuan, with the EV being shown to Proton eMas dealers not too long ago.
A check with MyIPO also shows Proton trademarking eMas 7 PHEV (e.MAS 7 PHEV), which suggests a plug-in hybrid model is also on its way. The ‘7’ suggests it to be in the same class as the eMas 7, although the eMas 7 is a pure EV and isn’t available with a PHEV system.
A model that could fit the bill is the upcoming Geely Galaxy Starship 7, which was revea..

Baru-baru ini para pengedar Proton eMas telah membuat kunjungan rasmi ke Hangzhou, China, untuk melawat fasiliti beberapa model buatan kumpulan Geely. Antara yang dikongsikan oleh mereka menerusi Facebook, klip video yang turut memaparkan model Geometry […]
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At a recent Proton eMas dealers’ visit to Hangzhou, China, the visiting group was given a tour of the facility where a selection of models from across the Geely group were shown.
Of particular note is the Geometry Xingyuan, which can be seen in this Facebook reel early in the clip, which is the green vehicle positioned behind the first interviewee. The Xingyuan was brought outdoors for the display, suggesting that the model was brought out specifically for the visiting group, unlike the other vehicles which remained indoors.
A typical practice during factory visits by car companies is to roll out products which have been earmarked for specific markets, and so the presence of the Xingyuan with the Malaysian dealers’ group suggests that the vehicle could be positioned for a Malaysian market introduction, after its larger stablemate, likely as the Proton eMas 5 after the Geely E5/Proton eMas 7.
The Geometry Xingyuan – branded Geome for models on the more budget side of price range – is a smaller vehicle than the Geely E5, and it measures 4,135 mm long, 1,805 mm wide, 1,570 mm tall with a wheelbase spanning 2,650 mm.
In China, the Xingyuan competes against the BYD Dolphin that is of a similar size, though the Xingyuan gets a much smaller battery; the Dolphin for the China market was offered with a 45 kWh LFP battery, and the model was updated this year to add a 60 kWh battery to its line-up.
Prior reports by China media outlets indicate that the Xingyu..

The Proton eMas 7 (stylised as e.MAS 7) may look all but identical to the Geely Galaxy E5, but we now know there will be some changes beyond the right-hand drive conversion. Among other things, the Proton version will get a different suspension setup compared to its Chinese-market twin, a spokesperson confirmed to us.
No details were divulged beyond that, but having sampled the Galaxy E5 on local roads, we have a pretty good idea as to the direction of the changes. In our experience, the car’s suspension felt exceedingly soft, which gave a floaty, supple ride but also caused it to bounce over undulating tarmac.
Expect the eMas 7, then, to get a stiffer setup to bring some body control back into the mix. This should not only improve the car’s handling characteristics but also aid comfort levels, delivering a more consistent ride quality across different road conditions.

However, those hoping for Proton to sprinkle its chassis tuning magic on the eMas 7 should keep their expectations in check, as the company’s chassis tweaks for its Geely-based models are generally aimed at improving the ride and handling balance rather than delivering a sportier driving experience. A similarly minor revision was applied to the locally-assembled 2020 X70, which gained new dampers but retained the same springs and steering characteristics as the original imported version.
The eMas 7 is set to be launched later this year and is expected to offer the same powertrain as the Galaxy E5. ..

Jika anda mahukan Proton Saga dengan kotak gear manual lima-kelajuan, ada baiknya anda bertindak segera untuk menempah model tersebut sekarang. Ini kerana kami baru sahaja disahkan oleh Proton bahawa produksi untuk varian tersebut akan ditamatkan […]
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If you have been considering a new example of the current Proton Saga with a manual transmission, best get your order in quick as production of the national carmaker’s sedan with the DIY gearbox option will come to a close by the end of this year, Proton has confirmed. Limited units are still available, though you’ll likely need to enquire with several dealerships to know about stock allocation.
Despite the Saga enjoying its strongest sales numbers in the last decade since 2013 (when the low-cost SV was introduced), with nearly 50,000 units delivered as of the end of August this year, or a 6.7% gain over the same period last year, demand for the manual transmission-equipped Saga has been very low.
This development is a significant one, as it would mean that Proton will no longer produce a model with a manual transmission from 2025 onwards. Fans of the affordable, manual transmission vehicle will lament this, but the writing has in fact long been on the wall for the three-pedal, regular passenger car.
Within Proton’s own product line, recent models that offered the choice of a manual transmission included the Persona and Iriz, though the manuals for these were dropped when their respective facelift models emerged in August 2021 for the 2022 model year.

2019 Proton IrizOur man, Hafriz Shah reached out to Proton in 2020 regarding demand for its manual transmission-equipped cars, and the national carmaker said that in 2019, just five percent of all Sagas, three percent o..

What a difference two years make. Before the government introduced incentives in Budget 2022, electric vehicles were the preserve of a select few who could stomach the high prices for one. Fast forward to today and tax-free EVs are very much in the mainstream, with various models being sold at every price point. Buyers have taken notice – sales of EVs have risen exponentially year-on-year since 2022.
This sudden increase in popularity appears to have taken the usual segment leaders – including national makes Proton and Perodua – by surprise. Neither company currently offers a model with significant electrification, and the closest Proton has come to a full EV has been last year’s mild hybrid X90.
In an effort to spur the local automotive industry into action, the government issued a target for Proton and Perodua to come up with a fully-electric model by next year. The former has acted first, tapping into its partnership with Geely to produce the forthcoming eMas 7 (stylised as e.MAS 7), set to be launched at the end of the year. The car is based on the Geely Galaxy E5, but Proton insists the two cars were developed together, and the close collaboration has at least led to a short lead time.
Even so, the eMas 7’s close resemblance to the Galaxy E5 is undeniable. As luck would have it, Geely drove several units of its electric SUV from China to Malaysia, and Proton saw fit to let selected members of the media behind the wheel – giving us a preview of wha..

Kembar Proton eMas 7, Geely Galaxy E5 kini sudah berada di Malaysia selepas melengkapkan perjalanan siri jelajah dunianya di Asia Tenggara. Ini juga memberi ruang penampilan penuh model Proton eMas 7 yang ketika ini belum […]
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Remember the photos of the Geely Galaxy E5 we shared yesterday? Well, there’s a reason for those cars being here – the electric SUV, developed alongside the Proton eMas 7 (stylised as e.MAS 7), has marked the completion of its “world tour” (more like Southeast Asia) at a ceremony at the Proton Centre of Excellence (COE) last night, previewing the eMas 7 ahead of its launch at the end of the year.
A total of four units were seen at the flagship showroom, each covering a distance of around 3,700 km. Starting from Guiyang, China, the cars then crossed the Xishuangbanna Dai Autonomous Prefecture, Laos and Thailand before reaching Malaysia. The journey was complicated by the recent Typhoon Yagi, which caused severe flooding in Laos.
This is our first time seeing the Galaxy E5 (branded as the EX5 globally) in person – without the camouflage seen on the eMas 7 mules – and it appears to be identical to the Proton save for the badging. Highlights include slim headlights, prominent L-shaped light signatures surrounding the front air curtains, a strong and smooth shoulder running the entire length of the car, an upswept window line and full-width taillights with distinctive horizontal “dashes”.

The cars you see here wear the larger of the two available wheel options – 19-inch turbine-style alloys. These are one inch bigger than the ones fitted to the eMas 7 prototypes. Despite these rollers marking the vehicles out to be of the range-topping variant, they lose out on the optional..