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As promised, the Proton eMas 7 (stylised as e.MAS 7) made its public debut during the National Day parade on Saturday, August 31 as part of a 25-car contingent. The presence of the national carmaker’s first electric vehicle, first previewed to the media early last month, gave those present a good first look at the car ahead of its launch at the end of the year.
The eMas 7’s design, shared with its Geely Galaxy E5 twin, was covered by a specially-designed camouflage bearing the colours of the Jalur Gemilang, as well as various greetings from around the world – again hinting at Proton’s possible global aspirations.
“Seeing the e.MAS 7 in action was a moment of national pride, showcasing our commitment to building a greener mobility for Malaysia,” said Pro-Net CEO Zhang Qiang. “This debut not only highlights our dedication to innovation excellence but also reinforces the connection between our brand and the Malaysian people, making it an indelible milestone in our journey toward an electric future.”
The post Proton eMas 7 EV debuts at Merdeka parade appeared first on Paul Tan's Automotive News.

Susulan pelancaran rasmi Proton X70 facelift 2025 pada 15 Ogos lalu, buat pertama kalinya Proton telah mengadakan majlis pelancaran berasingan SUV ini untuk pasaran Malaysia Timur, dengan memilih Kota Kinabalu, Sabah, sebagai lokasinya. Dalam majlis […]
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Proton has launched the 2025 Proton X70 facelift in East Malaysia, two weeks after the C-segment SUV’s debut in the west. Prices in Sabah and Sarawak are RM2,000 higher than the RRP in Peninsular Malaysia, which means it’s RM100,800 for the Standard, RM112,800 for the Executive, RM125,800 for the Premium and RM128,800 for the Premium X, on-the-road without insurance.
“We are thrilled to introduce the 2025 Proton X70 to East Malaysia, an important region with opportunities to enhance market shares. This ceremony is more than just about unveiling a new vehicle; it is about reinforcing our commitment to East Malaysia,” said Proton CEO Li Chunrong.
“The unique needs of buyers here and their strong connection to the brand have always driven us to deliver the best products and services. With its updated features and refined styling, we are hopeful the 2025 Proton X70 will drive Proton to the head of the premium SUV market in East Malaysia,” he added.

Proton says that it is offering up to RM23,500 worth of added value at no extra cost for the first 3,000 customers of the X70 facelift. This includes the RM13,700 of value from the new/improved equipment list, a RM7,000 cash rebate (for all variants), trade in support of up to RM2,800 (non-Proton vehicles get RM2,000) and a Proton Insurance Programme upgrade.
The standard warranty package is five years unlimited with six times free labour service. Buyers will also get a five-year data package of 1GB per month...

Kepada yang ingin melihat penampilan Proton eMas 7 di ruang awam untuk pertama kali sebelum dilancarkan, anda boleh melaku itu ketika sambutan Hari Kebangsaan ke-67 yang akan berlangsung pada Sabtu ini. eMas 7 akan menjadi […]
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Kalau anda perasan, sehari selepas Proton eMas 7 didedahkan di Malaysia, kembarnya untuk pasaran China iaitu Geely Galaxy E5 dilancarkan secara rasmi di pasaran tersebut, selepas pratonton dibuat di sana tiga bulan sebelum itu. Tempoh […]
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Despite its forthcoming eMas 7 (stylised as e.MAS 7) appearing almost identical to its Geely Galaxy E5 twin save for the badging (at least from the outside), Proton insists that its first electric vehicle is not a simple rebadge of that car but was instead developed concurrently. The national carmaker maintained this assertion in its press release announcing that the SUV is joining the National Day parade.
The company’s CEO Li Chunrong said that developing the car at the same time as the Geely version – a Proton first – simplified the right-hand drive conversion, with manifold benefits in terms of efficiency and cost reduction. “The eMas 7 is not only Proton’s first EV, but it is also the first Proton model developed concurrently with the team at Geely. This allows for much shorter lead times in making RHD versions available and also results in greater efficiencies and sharing of development costs.
“The ultimate proof of success for this undertaking will be the reception of buyers in Malaysia and our export markets and to ensure a favourable outcome, Proton is leaving no stone unturned in the model’s development, marketing, sales, and after-sales efforts,” he said.

During the media preview of the car earlier this month, Proton claimed it sent 230 engineers and designers to China to be involved in the development of the Galaxy E5 and eMas 7 right from their inception. The cars have racked up a total of 700,000 man hours and 10 m..

Earlier this month, Proton previewed its first electric vehicle, the eMas 7 (stylised as e.MAS 7), developed concurrently with the Geely Galaxy E5 twin. Now it’s been announced that the SUV will make its first public appearance during the National Day parade on August 31 ahead of its launch at the end of the year.
As part of the celebrations, the pre-production prototype will be sporting special camouflage – still plastered front-to-back with greetings in several languages (hinting at the car’s possible global aspirations), but with the Jalur Gemilang colours of red, blue, yellow and white, rather than the gradated blue to dark grey as seen during the media preview.
“While celebrating our past, Proton is also mindful to look ahead into the future of the automotive industry,” said CEO Li Chunrong. “Hence, we took the decision to include the Proton eMas 7 in our parade lineup, though it has not been launched, to allow everyone to get a closer look at the company’s first EV model. As the model is not the final production vehicle, it will be displayed wearing camouflage, but in the National Day spirit, we have chosen colours that represent Malaysia’s flag.”

The parade will also include the original Saga and the newly-facelifted 2025 X70The eMas 7 will form part of a 25-car contingent showing the national carmaker’s progress over its 41-year history, taking a break from its usual (and very public) durability, charging, driving..

Did you know that Proton cars are sold in Trinidad and Tobago? The Malaysian company has been partners with ANSA Motors Limited in the Caribbean nation since March this year, and 261 units of the X50 and X90 have been exported to T&T so far this year – that’s 101% of Proton’s target volume, bringing the total number of Proton vehicles shipped there to 366 units.
The X50 and X90 SUVs were launched in T&T in March, and as local demand grew, ANSA Motors decided to up the ante with an increased target to sell 300 units this year. The company was picked by Proton on the back of an impressive record and strong automotive background.
According to Tg Malim, despite its small population of only 1.5 million, T&T’s automotive industry mirrors that of more developed countries, with carbuyers increasingly gravitating towards “bells and whistles” and electrified models. “As there is more wealth creation in that part of the world, luxury vehicles are growing more desirable and the emergence of new and exciting brands such as Proton is finding unprecedented acceptance,” the carmaker said.

With over 25 subsidiaries across the Caribbean, the ANSA McAL Group of Companies is one of T&T’s largest conglomerates. Founded in 1919, its subsidiary ANSA Motors has been a ‘pioneering force’ in the automotive industry. The 105-year old company was the first Ford dealer in the Caribbean and has played a pivotal role in the automobile industry, making it a s..

Selepas Proton eMas 7 diumumkan dan menanti tarikh pelancaran rasminya di Malaysia, menarik juga untuk melontarkan pertanyaan model EV apa pula yang akan hadir di bawah jenama itu nanti? Bulan lalu, dalam iklan teaser EV […]
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