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Proton has announced it has achieved a momentous milestone – the national carmaker has built its five-millionth car, 41 years since its founding. The landmark car, an X90 Flagship, was revealed in conjunction with the 50th anniversary of the start of Malaysia-China diplomatic relations, which was officially celebrated on May 31.
Of those five million units, over two million of those were of the Saga, cementing its position as Malaysia’s best-selling car ever. Meanwhile, Proton has sold more than 217,000 of its X-series SUVs ever since the X70 was launched back in 2018, a marker of its successful collaboration with Geely.
The partnership has resulted in four co-developed models, a comprehensively upgraded lineup of homegrown cars, quality improvements, investments in after-sales and parts management and the establishment of Malaysia’s largest network of 3S and 4S dealers. All this has contributed to five consecutive years of sales growth and a commensurate increase in production, Proton said in a statement.

“Proton was tasked with mobilising Malaysians and to establish a local automotive ecosystem when it was formed in 1983 and today, we continue to play a critical role in the nation’s economy,” said CEO Li Chunrong. “Over 100,000 people earn a living through activities linked to Proton and each of them played a role in driving the company towards this landmark achievement of five million units.”
He continued: “The five-milliont..

Dengan pengenalan jenama EV Proton eMas awal minggu ini, Proton kini mempunyai dua portfolio EV di bawah naungannya — dengan yang satu lagi ialah smart, yang mana Pro-Net menjadi pengedar rasmi jenama itu di sini. […]
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With the launch of its new eMas electric vehicle brand, national automaker Proton now has two EV-related entities in its portfolio, the other being smart, which it is the official product distributor for in the country.
While the first product under the eMas (stylised as e.MAS) umbrella hasn’t appeared yet, only set to do so at the end of the year, we asked the company if the brand’s eventual market debut will see it competing directly against the other nameplate it represents.
The company said that it won’t be the case, because each will have its own unique identity, with a distinct segmentation between the two brands, not least in terms of pricing. “Branding wise, they are totally in two (different) segments,” said Pro-Net chief branding officer Salawati Mohd Yusoff, who added that they would complement each other.
While the Malaysian carmaker’s first production battery-electric vehicle, the eMas E7, won’t be a budget EV, given that it will be based on the Geely Galaxy E5, future models in the eMas line up should well be. To be underpinned by its Global Modular Architecture platform, models following the E7 will offer smaller – and thus more affordable – options to be presented.
As it progresses, eMas products will clearly sit within the mass-market segment with a variety of budget to mid-band offerings, while smart will play slightly higher up the field, continuing to present niche, lifestyle-oriented options as it does as present...

Ketika pengumuman jenama EV baharu Proton eMAS semalam, jenama automotif nasional berkenaan telah membuat kesilapan melabelkan kedudukan negeri Sabah dan Sarawak dalam salah satu slaid pembentangannya. Menyedari kesilapan tersebut, Proton hari ini telahpun mengeluarkan satu […]
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Click to enlargeProton has issued an official statement of apology for mislabelling Sabah and Sarawak on a map of Malaysia in its eMas EV brand presentation yesterday.
“Proton acknowledges an error in a presentation mislabelling the states of Sabah and Sarawak. We deeply regret this mistake and understand the sensitivities it has stirred among our fellow Malaysians. Proton holds the unity and diversity of Malaysia in the highest regard, and we are committed to respecting and celebrating all states equally,” the statement read.
“We sincerely apologise for any misunderstanding caused and appreciate any feedback from the public. We will ensure greater care in our future endeavours. Thank you for your understanding and continued support,” the statement in both English and Bahasa Melayu added.
Click these links for more on Proton’s eMas EV brand, new logo and future GMA platform and models.
The post Proton apologises for mislabelling Sabah, Sarawak in eMas EV brand presentation – official statement appeared first on Paul Tan's Automotive News.

Proton hari ini mendedahkan jenama EV syarikat itu yang akan dikenali sebagai Proton eMAS (dieja e.MAS), melambangkan nama dengan teknologi elektrik yang bakal diperkenalkan kelak. Nama ini dipilih melalui peraduan teka nama bagi jenama EV […]
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Ketika pendedahan jenama dan logo EV baharunya malam ini, Proton turut mengumumkan bahawa ia kini sedang membangunkan platform modularnya sendiri bagi digunakan pada model-model generasi baharunya kelak tanpa bergantung kepada model-model Geely. Platform berkenaan dikenali […]
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