Proton quality improvement in 2024 – 55% lower GCPA demerit score since 2019, 44% better product reliability

Yesterday, Proton held a media briefing at its Tanjung Malim plant to talk about its quality initiatives, covering the entire lifecycle from product development to after-sales.
The national carmaker is certainly feeling the heat from the brace of well-priced Chinese SUVs entering the market – a fact company officials have made known both in private and in public. But it has taken great pains to communicate its commitment to quality as a differentiator in the market place. Funny, given its image not too long ago.
Proton said its quality initiatives are in line with its three strategic aspirations – to be the #1 carmaker in Malaysia and the #3 in ASEAN, as well as achieving consistent quality by adopting global standards. The company claimed around 800 of its total employees contribute to its constant quality improvement.
To achieve its goal of maximising customer satisfaction, Proton has focused on four key areas, namely engineering and project quality, supplier quality, production quality and market quality. The first of these refers to the company’s ability to produces new models in an efficient and effective manner.
This includes the adoption of a New Product Development System (NPDS), a global standard for project management that implements strict gate reviews to identify and address potential quality issues early on in a vehicle’s development, ensuring new models are launched with a high standard of quality.
Using this approach, the market concer..










