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It was bound to happen someday – after five straight years of growth, Proton posted its first decline in a long while with 152,352 vehicles sold in 2024 – a minor decrease of 1.5% over the 154,611 it delivered the previous year. As usual, this figure includes both domestic and export sales.
This is despite the national carmaker coming off the back of a strong December, in which the company not only posted its second best month with 14,601 units sold (up 19.7% from November) but also managed to export 1,131 vehicles.
It also comes despite the total industry volume (TIV) tipped to have set another record last year with an estimated 813,521 units. As such, Proton’s market share is estimated to have shrunk to 18.7%, down from 19.4% in 2023. The company says it has had to endure intense competition from new brands and models, many of which are targeting the same pool of buyers as its own cars.

The good news is that having consolidated its place as the second best-selling carmaker in Malaysia, Proton has now held on to that position for six years in a row. As expected, the Saga continued to lead the charge with a total of 72,769 units sold last year, up 3.7% on 2023. The evergreen sedan, which celebrates its 40th anniversary this year, became the first Malaysian vehicle to sell over two million vehicles last May.
Also contributing strongly to the final figure is the X50, which was given a (very) minor RC refresh in June. Despite looking identical to the car it re..

Theophilus Chin sekali lagi menzahirkan bayangan melalui sebuah rekaan digital bagi model ‘Proton eMas 3’ — versi SUV elektrik Proton yang lebih kecil berbanding SUV segmen C Proton eMas 7 yang ada ketika ini. Ketika […]
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Click to enlargeOur good friend and rendering whiz Theophilus Chin is more known for his accurate (sometimes spookily so) digital predictions of upcoming cars than flights of fancy, but this ‘Proton eMas 3’ belongs to the latter category. Hear us out.
So, Proton’s first EV, the eMas 7 (stylised as e.MAS 7), is a C-segment SUV. The tiger-badged Geely Galaxy E5 is a pretty large car; for context, it has a bigger footprint than the Proton X70 and the difference is truly felt inside. Kicking off big leaves plenty of room for the eMas range to grow downwards.
And down it will go. At the opening of the Proton eMas PJ showroom by Regal Motors yesterday, Proton CEO Li Chunrong confirmed that the company will launch its second EV model this year. He didn’t elaborate, but the EV in question is heavily rumoured to be the ‘eMas 5’, based on the Geely Xingyuan.

Click to enlargeLast September, we reported that local Proton dealers were shown the Xingyuan during a group visit to China, fuelling rumours that the ‘smart-looking’ electric hatchback is being considered as an eMas model. It’s now looking more likely.
If the Xingyuan really makes it to Malaysia as the eMas 5, it’ll be a smaller, more affordable EV option for the mass market than the eMas 7, which starts at RM105,800. Such an EV will also rival Perodua’s EV previewed by the eMO-II concept we saw at KLIMS 2024. P2’s in-house electric car is set to debut in Q4 2025 and will be priced between RM50,000 and R..

We are only a few days into 2025, but Proton CEO Dr Li Chunrong has already confirmed that the national car company will launch its second all-electric model this year. The announcement was made at the opening ceremony of the Proton eMas Petaling Jaya showroom in Seksyen 13, operated by Regal Motors EV.
That’s big news indeed, coming less than a month after the long-awaited introduction of the Proton eMas 7, Malaysia’s first local-branded EV. While the identity of the second model is still under wraps, it’s heavily rumoured to be the eMas 5, based on the Geely Xingyuan.
If proved correct, the electric hatchback would be a smaller, more affordable EV option for the mass market, and one that will likely rival Perodua’s own upcoming electric model that was recently previewed by the eMO-II concept.

In China, the Geely Xingyuan was launched in October 2024, with a CLTC-rated range of up 410 km (closer to 350 km on the WLTP cycle). We will have to wait and see if the Proton eMas 5 will have similarly small 30.12 and 40.16 kWh battery options here. The larger eMas 7 gets a choice of 49.52 and 60.22 kWh battery packs, with a claimed range of 345 km and 410 km respectively on the WLTP cycle.
Last September, we reported that local Proton dealers were shown the Geely Xingyuan during a group visit in China, fuelling rumours that the smaller EV model is being considered as an eMas model. It’s now looking more and more likely that that is indeed the case.
The question is whe..