Tahun lalu, Proton mencapai rekod jualan terbaiknya sejak 2012 dengan 154,611 unit, yang juga merupakan peningkatan bagi lima tahun berturut-turut. Untuk itu juga, Proton Commerce (PC) selaku sayap pembiayaannya turut turut merekodkan jumlah pinjaman yang […]
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The Proton S70 was launched towards the end of last year, bringing a new sedan model to the brand’s line-up, and has collected some 1,200 bookings as of its launch at the end of November 2023.
Healthy demand is in order for the sedan, though what about those who would like something of a similar size but which is more utilitarian? There already has been the Arena, otherwise known as the Jumbuck in markets such as Australia. Here, visual rendering whiz Theophilus Chin has given his take on what an S70-based ute could look like.
Starting at the rear of the Arena, which is the business end of any ute – Theophilus has looked to the wider Geely group for inventory, taking the tailgate and tail lamp assembly from the unibody Radar RD6 pick-up truck. ‘Proton’ lettering on the Arena rendition takes the place of Radar branding on the real-life model that offers its design elements, and the Arena similarly gets a faux diffuser beneath its rear bumper.
Moving along its cargo tray, the panel sculpting that is slightly squared on the Radar RD6 is substituted with the more conventionally rounded set from the S70 sedan, and in staying true to the Arena’s original form, this S70-based rendition is also made in a two-door, single-cab layout.
Further towards the front, Theophilus’ Arena rendition essentially carries over the front end of the S70, and in doing so, also mirrors the parallel between the Arena and the Wira, with which the real-life ute shares its frontal styl..
Last year, Proton achieved its best sales performance since 2012 with 154,611 units, a fifth consecutive year of expansion. With that, Proton Commerce (PC) benefitted from the growth in sales and the financing arm achieved a record number of loan disbursements.
A collaboration between Proton Edar and CIMB Bank, Proton Commerce provides financing solutions for Proton buyers. In 2023, Proton Commerce extended 27,288 loans, the highest since PC’s establishment. Notably, eight out of 12 months saw more than 2,000 disbursements – March 2023’s 2,934 loans was an all-time monthly high due to the Penjana SST rush.
“Looking at the Proton financing business landscape, our annual market share has demonstrated a steady upward trajectory, progressively advancing from 9% in 2018 to an impressive 18% by the end of 2023, marking the highest market share we have achieved thus far. In January and March 2023, our market position was noteworthy, positioning ourselves as the second-largest entity in terms of market share during this period,” said Mooi Fi Phang, CEO of Proton Commerce.
Proton Commerce CEO, Mooi Fi PhangGoing deeper, PC was the lead financier for the Saga, the best-selling model in Proton’s range. Since Q4 2021, the company has consistently held the lead position for the model, and in 2023, 61% of total loan disbursements were for the entry-level sedan.
“The company’s growth momentum was set in 2022 despite the initial challenges faced by Proton in t..
