Perodua has been extremely quiet this year. Usually, people hide in the cave when they are embarrassed (football fans of various colours take turns checking in), so if you apply the normal logic, things probably aren’t going great over at Rawang and there’s nothing to shout about.
We should know better by now, though. At the press day of the 2024 Kuala Lumpur International Mobility Show (KLIMS) yesterday, where Perodua unveiled the eMO-II EV concept, president and CEO Datuk Seri Zainal Abidin Ahmad said that the carmaker is on track for another record year of sales.
With almost a month to go, Perodua is looking at sales of around 353,000 units this year, barring any unfortunate events. As the company typically sells everything it produces with minimal stock hanging around, total production volume for 2024 is estimated to be around 364,000 units.
In May, the company revealed that its sales target for 2024 was to maintain the level of 2023, which was a record 330,325 units. That figure is 17.1% higher than the 282,019 units registered in 2022, which by the way, was a record back then. So, if they hit 353,000 units come December 31, it would be nearly 7% higher than the stated target.
Zainal expects Malaysia’s 2024 total industry volume to be close to last year’s level, which is around 800,000 units. If we take the Perodua’s projected 353,000 units against an 800k TIV, market share for the perennial market leader would be 44.1% of the pie. It has been above 40% for some time now, but is the needle inching towards half?
By the way, Perodua was the third largest car manufacturer in ASEAN in 2023. With improved figures for 2024, it could very well maintain that position this year. Sounds like another company’s stated aim?
The post Perodua on track for record sales in 2024 – 353,000 units, up 7%, est market share of 44% vs 800k TIV appeared first on Paul Tan’s Automotive News.
