Proton has announced that it sold 12,194 units (domestic and export) in November, a decrease of 4.7% (or 605 units) compared to the 12,799 units shifted in October. According to the national automaker, the drop is however in-line with the contraction in total industry volume (TIV) of 4.1% for Malaysian automotive sales.
Total sales for the year after 11 months stands at 137,751 units, allowing the carmaker to retain its position as the second most popular brand in the national sales rankings. The company estimates it market share for the month to be at 18.2%, with its YTD share standing at 18.8%.
As usual, the Saga continued to fly the flag, with the 5,916 units shifted in November making it the top performer for the brand. Year-to-date numbers for the model stands at 66,094 units, positioning it to breach the 70,000 total sales mark for a second year in a row.
In second place was the X50, with the 1,911 units sold last month making it the most popular SUV for the brand. In all, 21,033 units of the B-segment model have been delivered this year. As for the X70, sales of the facelifted SUV last month increased by 7.7% month-on-month to 1,065 units, bringing its YTD total to 7,536 units.
The X70 is actually the automaker’s fifth best-selling model for the month, because the Persona, with 1,394 units (YTD, 17,325 units), and the S70, with 1,312 units (YTD, 17,512 units), are placed in third and fourth in terms of volume for November.
Contributing to the numbers was the Iriz, of which 319 units were sold last month, and the X90, which retained its position as market leader for D-segment SUVs with a 13.1% month-on-month growth to 277 units, with the YTD total for the model standing at 3,246 units.
The company also said that as exports go, the cumulative sales currently stands at 3,652 units compared to the 3,636 units sent out last year. As it is domestically, the Saga is the company’s best performer overseas. with 2,203 units having been exported this year, this year’s volume already exceeding the 2023 total. Exports of the left-hand drive Saga to Egypt amounted to 480 units last month, well up from the 120 units in October.
The export numbers should swell further in 2025 with the opening of the new CKD plant in Egypt, with the first completed CKD units of the car expected to roll off the production line in this month with a projected 2024 volume of 1,400 units. This will increase to 5,000 units next year, and Proton expects to ship a total of 16,000 CKD packs to the North African country across three years by the end of 2026.
“As we enter the final month of 2024, everyone at Proton is gearing up to drive year-end sales numbers. With the much-anticipated Proton eMas 7 launch to come on December 16, along with commendable export growth and a focus on innovation, we are confident that Proton will continue to lead the way in the automotive industry, both domestically and internationally,” said Proton Edar CEO Roslan Abdullah.
The post Proton sold 12,194 units in Nov 2024 – YTD at 137,751 units, 18.8% market share, exports exceed 2023 total appeared first on Paul Tan’s Automotive News.
