Category Proton

Proton eMas 7 is developed concurrently with Geely – shorter lead time for RHD model, shared dev costs

Despite its forthcoming eMas 7 (stylised as e.MAS 7) appearing almost identical to its Geely Galaxy E5 twin save for the badging (at least from the outside), Proton insists that its first electric vehicle is not a simple rebadge of that car but was instead developed concurrently. The national carmaker maintained this assertion in its press release announcing that the SUV is joining the National Day parade.
The company’s CEO Li Chunrong said that developing the car at the same time as the Geely version – a Proton first – simplified the right-hand drive conversion, with manifold benefits in terms of efficiency and cost reduction. “The eMas 7 is not only Proton’s first EV, but it is also the first Proton model developed concurrently with the team at Geely. This allows for much shorter lead times in making RHD versions available and also results in greater efficiencies and sharing of development costs.
“The ultimate proof of success for this undertaking will be the reception of buyers in Malaysia and our export markets and to ensure a favourable outcome, Proton is leaving no stone unturned in the model’s development, marketing, sales, and after-sales efforts,” he said.

During the media preview of the car earlier this month, Proton claimed it sent 230 engineers and designers to China to be involved in the development of the Galaxy E5 and eMas 7 right from their inception. The cars have racked up a total of 700,000 man hours and 10 m..

Proton eMas 7 to make public debut at Merdeka Day parade – first EV to be part of 25-car contingent

Earlier this month, Proton previewed its first electric vehicle, the eMas 7 (stylised as e.MAS 7), developed concurrently with the Geely Galaxy E5 twin. Now it’s been announced that the SUV will make its first public appearance during the National Day parade on August 31 ahead of its launch at the end of the year.
As part of the celebrations, the pre-production prototype will be sporting special camouflage – still plastered front-to-back with greetings in several languages (hinting at the car’s possible global aspirations), but with the Jalur Gemilang colours of red, blue, yellow and white, rather than the gradated blue to dark grey as seen during the media preview.
“While celebrating our past, Proton is also mindful to look ahead into the future of the automotive industry,” said CEO Li Chunrong. “Hence, we took the decision to include the Proton eMas 7 in our parade lineup, though it has not been launched, to allow everyone to get a closer look at the company’s first EV model. As the model is not the final production vehicle, it will be displayed wearing camouflage, but in the National Day spirit, we have chosen colours that represent Malaysia’s flag.”

The parade will also include the original Saga and the newly-facelifted 2025 X70The eMas 7 will form part of a 25-car contingent showing the national carmaker’s progress over its 41-year history, taking a break from its usual (and very public) durability, charging, driving..

Proton expanding in Trinidad and Tobago – 261 units of X50, X90 exported to the Caribbean nation in 2024

Did you know that Proton cars are sold in Trinidad and Tobago? The Malaysian company has been partners with ANSA Motors Limited in the Caribbean nation since March this year, and 261 units of the X50 and X90 have been exported to T&T so far this year – that’s 101% of Proton’s target volume, bringing the total number of Proton vehicles shipped there to 366 units.
The X50 and X90 SUVs were launched in T&T in March, and as local demand grew, ANSA Motors decided to up the ante with an increased target to sell 300 units this year. The company was picked by Proton on the back of an impressive record and strong automotive background.
According to Tg Malim, despite its small population of only 1.5 million, T&T’s automotive industry mirrors that of more developed countries, with carbuyers increasingly gravitating towards “bells and whistles” and electrified models. “As there is more wealth creation in that part of the world, luxury vehicles are growing more desirable and the emergence of new and exciting brands such as Proton is finding unprecedented acceptance,” the carmaker said.

With over 25 subsidiaries across the Caribbean, the ANSA McAL Group of Companies is one of T&T’s largest conglomerates. Founded in 1919, its subsidiary ANSA Motors has been a ‘pioneering force’ in the automotive industry. The 105-year old company was the first Ford dealer in the Caribbean and has played a pivotal role in the automobile industry, making it a s..

MCE secures RM52m electronics contract from Proton

MCE Holdings has announced that its wholly-owned subsidiary, Multi-Code Electronics Industries, has secured contracts from Proton with an approximate value of RM52.13 million to supply automotive electronic and mechatronic components.
The project, which spans 60 months, will see MCE provide parts such as the front reading lamp, rear reflector and pull cup handle assembly for Proton vehicles, starting in the first quarter of the financial year ending July 31, 2026. The Proton model (or models) were not disclosed.
“Securing another project from Proton reflects the trust it places in our design and manufacturing expertise. Winning this project through a competitive tender process against prominent local and regional contenders demonstrates that MCE meets the high standards set by leading automakers for quality and cost-efficient technology solutions,” said MCE group MD Goh Kar Chun.

“As we continue to enhance our offerings in the automotive electronics manufacturing value chain, we are on track to complete our new plant, the MCE Auto Hub, by early 2025. This facility will further boost our capabilities in designing and developing more sophisticated electronic components and systems, enabling us to meet the growing demand for next-generation vehicles locally and internationally,” he added.
According to the Bursa Malaysia-listed company’s profile, it is engaged in the engineering, design and manufacturing of automotive electronics and mechatronic pa..

Proton eMas 5 EV rendered, Geometry Xingyuan base – BYD Dolphin rival with up to 116 PS, 410 km range

With the Proton eMas 7 now revealed – albeit still in camouflaged guise – attention now turns to other models in the eMas (stylised as e.MAS) stable. Last month, Proton released a teaser for its electrified lineup in the run up to the eMas 7’s debut, showing not just the SUV but also an S70-based sedan (likely a hybrid version) and a mystery hatchback/small SUV.
At the time, we speculated that the latter was a new EV based on the yet-to-be-revealed Geometry Xingyuan (also rumoured to be called Paipai or Totoro), which had appeared on China’s ministry of industry and information technology (MIIT) website just a couple of weeks before. We’ve had past form here, as we correctly guessed that the Geely Galaxy E5 would become a Proton when its MIIT photos leaked.
Now, Photoshop wizard Theophilus Chin has offered us renderings of what an eMas 5 based on the Xingyuan will look like. The car is as was shown in those MIIT images, sporting the same rounded, slightly smart-esque design – in fact, Chin used press and marketing photos of the smart #3 to make the renders you see here.

At the front, you’ll find teardrop-shaped headlights (mirrored by the taillights), a slim lower air intake and vertical chrome-trimmed inlets. Also visible are the gamepad-style two-tone wheels and a C-pillar cutout reminiscent of the aforementioned smart cars, giving the presumed eMas 5 a “floating roof” look. Of course, one can also spot the eMas-specific front badge and the Proton s..