Earlier this month, Proton previewed its first electric vehicle, the eMas 7 (stylised as e.MAS 7), developed concurrently with the Geely Galaxy E5 twin. Now it’s been announced that the SUV will make its first public appearance during the National Day parade on August 31 ahead of its launch at the end of the year.
As part of the celebrations, the pre-production prototype will be sporting special camouflage – still plastered front-to-back with greetings in several languages (hinting at the car’s possible global aspirations), but with the Jalur Gemilang colours of red, blue, yellow and white, rather than the gradated blue to dark grey as seen during the media preview.
“While celebrating our past, Proton is also mindful to look ahead into the future of the automotive industry,” said CEO Li Chunrong. “Hence, we took the decision to include the Proton eMas 7 in our parade lineup, though it has not been launched, to allow everyone to get a closer look at the company’s first EV model. As the model is not the final production vehicle, it will be displayed wearing camouflage, but in the National Day spirit, we have chosen colours that represent Malaysia’s flag.”
The parade will also include the original Saga and the newly-facelifted 2025 X70The eMas 7 will form part of a 25-car contingent showing the national carmaker’s progress over its 41-year history, taking a break from its usual (and very public) durability, charging, driving..