Category Proton

Proton has revealed its hotly anticipated and first electric vehicle (EV) called the eMas 7 (stylised as e.MAS 7) that will be sold under its eMas brand, which was announced in June this year and managed by Proton New Energy Technology (Pro-Net) – the division also handles smart here.
As we guessed previously, the eMas 7 has ties with the Geely Galaxy E5 that made its debut in China in May this year – pre-sales began shortly after. Built on the Global Intelligent New Energy Architecture (GEA), the E5 was designed from the start with left- and right-hand drive markets in mind to be a global model.
At today’s event, Proton claims the eMas 7 is not a simply rebadge of the E5 and that the model was actually co-developed between both car companies. It added that 230 Proton engineers and designers were involved in the development of the vehicle from the beginning, with a total of 700,000 manhours and 10 million km of testing and validation carried out.
Based on Global Intelligent New Energy Architecture (GEA) with cell-to-body tech
The GEA platform is a development of Geely’s Sustainable Experience Architecture (SEA) and is said to be the “world’s first four-in-one AI intelligent architecture” that combines “hardware, systems, ecology and artificial intelligence.” While EVs are well within the GEA’s use case, the platform can also accept an internal combustion engine for range-extender, hybrid, plug-in hybrid and even methanol appli..

Proton has announced that it sold 15,103 units in July (domestic and export), a 37.3% (or 4,104 units) increase from the 10,999 units it sold in June 2024. resulting in the highest closing figure since September 2022.
Sales for the brand in the first seven months of the year stands at 88,799 units, keeping it firmly in second place in the overall national sales table. The company now estimates its market share to be 20.5%.
In terms of model specific numbers, the Saga continued to lead the way for the carmaker, with the 7,855 units shifted in July making for the best achievement for the model since October 2013. Year-to-date numbers for the Saga stands at 42,693 units, which is 8.8% more than that achieved in the same period last year.

The Proton X50, which was recently updated for 2024, was the brand’s second-best performer last month, with the 2,585 units sold bringing year-to-date (YTD) numbers to 12,789 units for the SUV. Meanwhile, the Persona recorded its best sales month of 2024 with 1,911 units sold, bringing its YTD total to 11,664 units.
Elsewhere, 1,636 units of the S70 were shifted in July, giving it a cumulative YTD figure of 12,550 units. As for the X70, 302 units were sold in July, essentially a run-out of the existing model – sales are expected to climb with the arrival of the 2025 facelift, which was revealed in full earlier today. Rounding off the July sales report for the brand is the Iriz (537 units) and the X90 (277 units).
“July has been the..

This is it, the Proton X70 facelift. You’ve seen the first official images yesterday, and here is it in full, the first big facelift for the first Proton-Geely model, which was launched way back in December 2018. Since then, the C-segment SUV has gone CKD and received some updates, but this is a new face – do you like it?
First up, the most important aspect – aesthetics. The X70 has been looking a bit tired, and that’s not a knock on the Boyue-based SUV, it’s just ageing. Proton’s once flagship model has been on our roads for over five and a half years now with the same looks, and this is before factoring in the raft of fresh entrants in the very competitive SUV market. Some have took direct, explicit aim at the X70, and P1 has been taking the hits.
So, it’s a good thing that this facelift is a big one that really transforms the X70’s looks, so big that it’ll be a pretty costly endeavour if you try to DIY a pre-facelift car. The most obvious item is that big, bold grille; the pentagonal nose filled with Proton’s Infinite Weave design and songket diamond pins. Flanking it are full-LED reflector headlights that are much slimmer than before.

These, along with restyled front bumper, means that no one will mistake your X70 facelift from an old one. Remember the ‘susah to DIY’ part? You’ll have to get new headlamps, but note that the front fenders bonnet are also new to match the lights/grille. The shapely ho..

Proton X70 2025 facelift akhirnya didedahkan sebelum pelancarannya dan kini dibuka untuk tempahan. SUV segmen C yang menerima banyak penambahbaikan ini boleh ditempah dengan yuran sebanyak RM500 di mana-mana pusat 3S dan 4S Proton. Dapat […]
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Dalam satu hantaran di laman Facebook Group X70OCM (Proton X70 Owner Club Malaysia), seorang ahlinya, Fadz Kamaruddin memuat naik sebuah iklan tempahan bagi Proton X70 facelift yang bakal diperkenalkan nanti. Bagaimanapun, masih belum ada tarikh […]
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Big news today – Proton has revealed the new 2025 Proton X70 facelift, now open for booking. The hugely revamped C-segment SUV can be ordered with a booking fee of RM500 at any Proton 3S and 4S centre.
The update brings the design tweaks from the facelifted 2022 Geely Boyue, adding slimmer full-LED reflector headlights, a bolder five-point grille (with Proton’s Infinite Weave design and “songket” diamond pins), a restyled front bumper and new 19-inch alloy wheels on what looks like the top-spec Premium model.
Just like the 2022 Boyue, the X70 retains the same taillights as the old car, forgoing the revised units on the Boyue Pro/Azkarra. Rather interestingly, however, the rear bumper has been redesigned with horizontal (rather than vertical) reflectors and fake corner air outlets. This appears to be a Proton in-house designed unit and isn’t shared with any Geely model.

Inside, the X70 gains a new dashboard decor panel that again looks to be unique to the Proton, replete with a gloss black insert with multi-colour ambient lighting (coming with a “rhythmic” function that changes the colour according to the music played) and a larger “floating” 12.3-inch infotainment touchscreen (the Boyue has a 10.25-inch display).
The most significant change is the addition of Apple CarPlay and Android Auto, finally delivering on the national carmaker’s oft–delayedpromise. Stone Grey Nappa leather upholstery also replaces the previous brown interior of the ..

Proton baru sahaja membuat pengumuman bahawa model EV pertamanya yang dikenali sebagai siri eMas bakal didedahkan tiga hari lagi, iaitu pada Jumaat minggu ini. Pengumuman tersebut dibuat menerusi laman-laman sosialnya, dan dengan jelas imej teaser […]
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This just in – Proton has released a teaser of its first electric vehicle, branded eMas (stylised e.MAS), which it will reveal in just three days (Friday, July 2)! This is a huge surprise, as we only expected the car to be launched in December, as per what the national carmaker has previously promised.
We’ve known that the car – tipped to be called the eMas7 or eMas E7 – will be based on the new Geely Galaxy E5 for a while now, but this image is the first time Proton has officially confirmed it. The SUV silhouette is clearly visible, but it’s the rising window line aft of the C-pillars that definitively ties it to the E5.
This means the new EV will utilise the E5’s Global Intelligent New Energy Architecture (GEA) and its tech, including a 10.25-inch digital instrument display and 15.4-inch infotainment touchscreen. The Geely version is also offered with an in-house 16-speaker, 1,000-watt Flyme Sound system (including headrest speakers), but it’s unclear if Proton’s car will have it.

Proton eMas E7 renderAlso expected to be shared with the E5 are the mechanicals. That car is offered in China with a single electric motor at the front, producing 218 PS (160 kW) and 320 Nm of torque. A choice of two lithium iron phosphate (LFP) batteries – 49.52 and 60.22 kWh – deliver a CLTC-rated range of 440 and 530 km respectively, although you can expect the real-world figures to be much shorter.
As for pricing, the E5 is priced between 123,00..

Kita di Malaysia biasanya kalau sebut tentang ‘mazhab’ modifikasi kereta, sudah tentu ramai yang ‘berkiblatkan’ Jepun atau JDM sebagai panduan. Namun sebenarnya Malaysia ada asas modifikasi unik yang tiada di negara lain kerana kebanyakkan ‘mat-mat […]
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Proton mengesahkan bahawa produksi Saga akan dipindahkan dari Shah Alam ke Tanjong Malim pada 2026, dan oleh itu ia akan membina fasiliti stamping baharu di Proton City bagi memudahkan proses tersebut kelak. Majlis pecah tanah […]
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