Category Proton

Proton eMas lineup teased – S70 Hybrid, Geometry Xingyuan EV to join Geely Galaxy E5-based SUV?

Proton has sprung quite a surprise by teasing new models under its eMas (stylised as e.MAS) new energy vehicle (NEV) sub-brand. We thought there was only going to be one electric SUV based on the Geely Galaxy E5, but it looks like there will be a sedan and a second hatchback/SUV as well.
The identity of these cars is a bit of a mystery. Geely offers several electrified sedans in China, including the plug-in hybrid Preface L Zhiqing and Emgrand L Hi-P, but the silhouette shown here appears to be identical to the S70. This points to the car being an electrified version of Proton’s existing four-door.
Helpfully, Geely already sells a hybrid version of the related fourth-generation Emgrand, powered by a 132 PS/175 Nm 1.8 litre methanol-capable naturally-aspirated four-cylinder. This is paired with a 136 PS/320 Nm electric motor, a three-speed dedicated hybrid transmission (DHT) and a 1.83 kWh battery.
This revelation hasn’t exactly come completely out the blue. It’s been reported that Geely is open to working with Malaysia to introduce methanol-powered cars in the country, although there weren’t any details regarding an eventual timeline. The arrival of an S70 Hybrid that drinks methanol could mean the fuel is coming to our shores much faster than we expected.
The second car is well-known to us already. This is almost certainly the electric SUV build on the bones of the Galaxy E5, tipped to be called the eMas7 or eMas E7. Set to go on sale in China very soon, the Geel..

2024 Proton X50 RC raked in 8,000 bookings in first month, production ramped up to meet demand

The 2024 Proton X50 RC (short for Running Change) has received ‘overwhelming response’, according to its maker. The refreshed SUV raked in 8,000 bookings in just one month since its debut in June, and Proton says that demand has far exceeded its expectations.
“In response to this overwhelming demand, Proton is ramping up production to expedite delivery timeline for eager customers by August 2024,” the company said in a statement. Since its debut in October 2020, Proton has sold 115,262 units of the X50 (includes exports, till June 2024), which it says has been Malaysia’s best-selling SUV.
“We are thrilled to see such exceptional booking numbers in the first month alone, which demonstrates the strong appeal of the 2024 Proton X50. This reaffirms our commitment to delivering outstanding value and quality to our customers,” said Roslan Abdullah, CEO of Proton Edar.
“We understand the excitement and anticipation surrounding the 2024 Proton X50, and we want to assure our customers that we are doing everything possible to meet their expectations,” he added.

Roslan, who is also deputy CEO of Proton, said that all customers who are entitled for the early bird promotion of a RM7,000 cash discount and RM1,000/RM1,500 trade-in support will receive it accordingly.
To recap, the X50 RC is offered in the same Standard, Executive, Premium and Flagship variants, priced at RM86,300, RM93,300, RM101,800 and RM113,300, respectively, on-the-road without insur..

Proton COE welcomes a 1985 Saga donated by family of late owner who was one of the first purchasers

Proton has taken to LinkedIn to post a story about this 1985 Saga, which is the latest addition to the display area of its Centre of Excellence (COE) in Subang Jaya. This year marks the 39th anniversary of the carmaker’s first production car, and this particular example was donated to Proton by the family of the late Ariffin Hew.
Ariffin, a passionate car enthusiast, was among the first to purchase the Saga when it launched back in July 1985. In the time he owned it, he remained committed to maintaining the car in its original condition, including the original blue paint job and well-preserved interior.
Recognising the significance of the car as a piece of automotive history, his family decided to donate the car to ensure its legacy would be appreciated by future generations. The car was handed over by Rosni Rahmat, wife of the late Ariffin Hew, accompanied by her son in law, Imran Abdullah.
“We are deeply honoured by Ariffin Hew’s generous donation. The 1985 Proton Saga is a significant part of our history, and its display at our HQ will provide a unique opportunity for visitors to connect with our legacy. This exhibition celebrates not just the car, but the spirit of innovation and progress that Proton has gone through,” said Roslan Abdullah, deputy CEO of Proton.
If you’re interested in checking out this rolling time capsule, it will be displayed at Proton COE for one month as part of a special exhibition that also explores the origins of the Saga ..