Category Proton

Click to enlargeProton has issued an official statement of apology for mislabelling Sabah and Sarawak on a map of Malaysia in its eMas EV brand presentation yesterday.
“Proton acknowledges an error in a presentation mislabelling the states of Sabah and Sarawak. We deeply regret this mistake and understand the sensitivities it has stirred among our fellow Malaysians. Proton holds the unity and diversity of Malaysia in the highest regard, and we are committed to respecting and celebrating all states equally,” the statement read.
“We sincerely apologise for any misunderstanding caused and appreciate any feedback from the public. We will ensure greater care in our future endeavours. Thank you for your understanding and continued support,” the statement in both English and Bahasa Melayu added.
Click these links for more on Proton’s eMas EV brand, new logo and future GMA platform and models.
The post Proton apologises for mislabelling Sabah, Sarawak in eMas EV brand presentation – official statement appeared first on Paul Tan's Automotive News.

Ketika pendedahan jenama dan logo EV baharunya malam ini, Proton turut mengumumkan bahawa ia kini sedang membangunkan platform modularnya sendiri bagi digunakan pada model-model generasi baharunya kelak tanpa bergantung kepada model-model Geely. Platform berkenaan dikenali […]
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Proton hari ini mendedahkan jenama EV syarikat itu yang akan dikenali sebagai Proton eMAS (dieja e.MAS), melambangkan nama dengan teknologi elektrik yang bakal diperkenalkan kelak. Nama ini dipilih melalui peraduan teka nama bagi jenama EV […]
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At today’s unveiling of Proton’s EV brand and logo, the national carmaker announced that it is developing its Global Modular Architecture or GMA. This architecture will form the basis of five new models from the brand including internal combustion, plug-in hybrid and battery-electric models, said Proton CEO Li Chunrong.
According to the presentation slide, there are five GMA-based models in the pipeline. Joining the Geely group of companies allowed Proton access to the group’s latest technology, “allowing us to to integrate new features into our products for our customers,” Li said. “These models are designed to be manufactured in Malaysia for the local market and global exports,” said the CEO.
The key to that objective is the Global Modular Architecture (GMA) that is being developed for the next generation of Proton models, the CEO of Proton said. “GMA will be our main platform and it will provide the base for many new models, including PHEV and BEV models,” he added.

The first Proton eMas model, being based on the Geely Galaxy E5, predates the Proton GMA product planBeing Proton’s own modular platform, this will be capable of housing internal combustion, plug-in hybrid and battery-electric powertrains. Proton has big plans for the GMA platform that is intended for models made locally in Malaysia for domestic consumption as well as for export markets, targeting a combined annual production volume of 200,000 units.
The..

Proton has revealed the name of its upcoming electric vehicle (EV) brand, and it is the eMas (stylised as e.MAS). The spelling is deliberate, leading in lower case followed by capitalised letters. The automaker says the acronym stands for Electrifying Malaysia, combining the ‘e’ symbol to denote EVs with the MAS abbreviation that is universally used for the country.
What we already know about the Malaysian carmaker’s first production battery-electric vehicle is that it will be launched here before the year is out, and that it will be based on the Geely Galaxy E5, as suggested from the teaser image for the contest, which visibly showed the SUV’s roof rails and slim headlights in the outline.
The E5 was already widely touted to be the donor car for Proton’s EV, given that it has reportedly been developed with right-hand-drive markets in mind. This lines up with earlier comments by Proton deputy CEO Roslan Abdullah, who stated that the national carmaker’s first EV would not be an adaptation of an existing – and LHD – model.

Geely Galaxy E5.
The E5 sits on the Global Intelligent New Energy Architecture (GEA), a development of Geely’s Sustainable Experience Architecture (SEA) that supports not just full EVs, but also range extender, plug-in hybrid and methanol powertrains.
The reveal comes after the automaker held a contest for participants to guess the name of its upcoming EV model. If you’ve delved into the national carmaker’s archives for clues ..

Sedan dan Proton memang tidak dapat dipisahkan. Sejak ia ditubuhkan pada 1983, Proton telah memilih model sedan sebagai produk pertamanya menerusi Proton Saga yang dilancarkan pada 1985. Pada masa itu Proton mungkin boleh memilih model […]
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Proton mengumumkan ia berjaya menjual 12,522 buah kenderaan (domestik dan eksport) dalam bulan Mei 2024, sekaligus menunjukkan peningkatan 13.6% berbanding April 2024. Jika dibandingkan pula dengan bulan sama tahun lepas, jumlah terbaru ini lebih rendah […]
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Deliveries of the Proton S70 have reached a total of 9,583 units since the sedan was launched back in November last year. This figure includes the 109 units delivered in December 2023 as well as the current year-to-date tally of 9,474 units for 2024.
The latter was revealed in Proton’s May 2024 sales results, where the company said 2,011 units of the S70 were sold in that month. Since the start of this year, sales of the S70 have crossed 2,000 units in a month three times, namely in February (2,314 units), March (2,072 units) as well as May.
The only months where sales of the S70 were below 2,000 units in a month so far this year were January (1,442 units) and April (1,635 units). With 9,474 units sold as at the end of May 2024, the S70 is the best-selling C-segment sedan in the country this year.

The S70 is offered in four variants, with the Executive being the entry-level option priced at RM73,800 on-the-road without insurance. This is followed by the Premium at RM79,800, the Flagship at RM89,800 and the range-topping Flagship X at RM94,800.
All variants are powered by a 1.5 litre turbocharged inline-three petrol engine rated at 150 PS (148 hp or 110 kW) and 226 Nm of torque. Drive is sent to the front wheels via a seven-speed wet dual-clutch transmission.
The post Proton S70 sales update – over 2,000 units delivered in May, best-selling C-segment sedan; 9,583 total units appeared first on Paul Tan's Automotive News.

Proton has announced that it sold 12,522 units (domestic and export) in the month of May 2024, which represents a 13.6% increase from April 2024. Compared to the same month last year (May 2023), the latest figure is slightly lower by about 6.4%.
According to the carmaker, total sales for the first five months of this year currently stands at 62,697 units, which is not too far from the 62,970 units recorded in the same period last year. With this, Proton estimates its current market share to be at 19%.
The company also noted in its release that it exported 509 units in May, the highest shipment recorded for 2024 so far. This was made possible by its plans to expand and reestablish its presence in countries such as Trinidad and Tobago, Bangladesh and Iraq this year.
In terms of model-specific numbers, the Saga continues to be the brand’s most popular offering with 6,119 units sold last month for a year-to-date (YTD) total of 29,397 units. Coming in second place is the S70 with 2,011 units (9,474 units YTD) to secure the top spot for C-segment sedans in Malaysia. Rounding off the podium is the Persona with 1,645 units (8,444 units YTD).
Meanwhile, Proton’s fourth best-selling model last month was the X50 with 1,407 units (8,493 units YTD), which is followed by the X70 with 523 units (2,495 units YTD) and Iriz with 452 units (2,410 units YTD). The X90 regained its position as the most popular D-segment SUV in the country last month with 364 units sold (1,741 units ..

In the automotive industry, keeping manufacturing costs as low as possible is paramount, as the higher the cost, the less competitive one becomes. How a market thrives – or doesn’t – is largely determined by its ability to secure or produce elements in the supply chain, be it in the form of components or materials needed for production, in cost-effective terms.
In this regard, Malaysia is lagging behind, and that’s an important factor curbing its growth. That’s the opinion expressed by Geely chairman Li Shufu, who said the competitiveness of Malaysia’s automotive industry is being restricted by its automotive supply chain costs, which is about 30% higher than China’s and more than 10% higher than Thailand’s.
In an interview on state-owned CCTV programme “Dialogue,” which was picked up by Chinese tech website CNMO, Li said that the fundamental reason for the high cost of Malaysia’s automotive supply chain lies in the lack of competitiveness of local parts.

He said that Malaysia’s automotive parts supply still relies heavily on overseas imports, and that the relatively small size of the local automotive market meant it was difficult to get enough scale to keep costs down.
Having realised the seriousness of the matter, Li said that that one of Geely’s current priorities is to help improve the competitiveness of the country’s automotive industry’s supply chain. He stressed that Geely will promote the locali..