It was bound to happen someday – after five straight years of growth, Proton posted its first decline in a long while with 152,352 vehicles sold in 2024 – a minor decrease of 1.5% over the 154,611 it delivered the previous year. As usual, this figure includes both domestic and export sales.
This is despite the national carmaker coming off the back of a strong December, in which the company not only posted its second best month with 14,601 units sold (up 19.7% from November) but also managed to export 1,131 vehicles.
It also comes despite the total industry volume (TIV) tipped to have set another record last year with an estimated 813,521 units. As such, Proton’s market share is estimated to have shrunk to 18.7%, down from 19.4% in 2023. The company says it has had to endure intense competition from new brands and models, many of which are targeting the same pool of buyers as its own cars.
The good news is that having consolidated its place as the second best-selling carmaker in Malaysia, Proton has now held on to that position for six years in a row. As expected, the Saga continued to lead the charge with a total of 72,769 units sold last year, up 3.7% on 2023. The evergreen sedan, which celebrates its 40th anniversary this year, became the first Malaysian vehicle to sell over two million vehicles last May.
Also contributing strongly to the final figure is the X50, which was given a (very) minor RC refresh in June. Despite looking identical to the car it re..