Category Proton

Proton S70 February sales up 60.5% to 2,314 units – best-selling “C-segment” sedan in Malaysia

Aside from announcing its sales for the month of February, Proton has also provided an update on how many S70 sedans have left dealer lots. The national carmaker sold 2,314 units of the new four-door last month, an increase of 60.5% over the 1,442 units sold the previous month as production continues to ramp up.
Those numbers mean that the S70 now leads the C-segment sedan market, says Proton – although quite whether it belongs in that segment is a debate that rages on to this day. What’s not up for debate is that after a slow start, the company has now registered 3,865 units (including in Brunei) since its November launch, proving that demand for sedans remains strong.
In fact, the S70 is now the second best-selling Proton behind only the Saga (6,212 units sold), beating the established X50 and X70 SUVs. With the Persona taking the podium spot with 1,859 units sold, the top three in the standings are all sedans, making up a significant portion of the 13,602 vehicles the company sold last month. Who would’ve thought?
Proton says it expects demand to remain strong in March, with the month of Ramadan leading into the Hari Raya Aidilfitri festive season. To recap, the S70 is available in four variants – the Executive at RM73,800, the Premium at RM79,800, the Flagship at RM89,800 and the Flagship X at RM94,800.
Setting the top two trims apart are driver assistance systems such as autonomous emergency braking, adaptive cruise control and lane centring assist, with the ..

Proton sold 13,602 units in February 2024 – 20.5% market share, Saga top seller, S70 moves into 2nd spot

Proton has announced that it sold 13,602 units (domestic and export) in February, making for a 5.6% increase from the 12,882 units it shifted in January. The national automaker said that the combined tally of 26,484 units for the first two months represents a 3% improvement in volume compared to the same period last year.
As for market share, the company estimates it to be at 20.5%, which is good enough for it to maintain its second-place ranking in overall sales. It added that its export business jumped by 223% to 346 units in February compared to January, while year-to-date export growth stands at 50.5%, with 453 units sold to overseas markets so far.
In terms of model specific numbers, the Saga continues to be the brand’s top seller, with 6,212 units sold in February, making it the fifth consecutive month the model has exceeded the 6,000 unit a month mark. The company added that with 12,341 units sold in the first two months of 2024, year-to-date sales for the Saga are 10.9% higher than the same period in 2023.
In second place was the S70 sedan, with 2,314 units delivered last month, making for a 60.5% increase from the 1,442 units managed in January. The company said that the numbers for the model are expected to grow in the coming months as production continues to ramp up.
The third-best performer for Proton last month was the Persona, with 1,859 units sold. The sedan finished slightly ahead of the X50, which recorded 1,816 units for the month.Elsewhere, sales of the Iri..

Proton to improve parts supply with new warehouse management system, regional parts centre in Sabah

Proton has announced initiatives to improve parts supply in order to better cater to increased market demand. Key to the carmaker’s aftersales improvement efforts is Proton Parts Centre (PPCSB), which was established on June 19, 1992 and is currently headquartered at Hicom-Glenmarie Industrial Park.
PPCSB currently serves a network of 354 body and paints shops, parts stockists, authorised service centres as well as 26 overseas distributors. Over the past two years, the company has invested to expand its warehousing facilities by over 35%.
At present, the main facility occupies 26,700 square metres and serves as the primary operation hub to handle all functions crucial to the supply chain, including order processing, import, export and East Malaysia transfers.
On average, between 2,500 and 4,500 line orders are processed daily by PPCSB, and the company has increased its stock holding level by 1.5 times compared to 2022, equating to a current inventory worth over RM130 million comprising of 30,000 different parts.
Average daily delivery output has also gone up by 35%, while other improvements have resulted in a 63% reduction work-in-progress volume as more orders are fulfilled within the service promise committed timeframe.
Stock transfers to East Malaysia have also doubled in recent years as a new streamlined supply chain process boosts parts availability and enables direct deliveries from overseas vendors to East Malaysia. On that mention, the company plans to add more space..

Proton X90 – Bangladesh CKD assembly by end-2024

Proton X90 in MalaysiaThe Proton X90 has been launched in Bangladesh last week, according to BNN, which reported that the SUV is set for local assembly in the country by the end of this year.
The three-row SUV gets its Bangladesh-market introduction a little under one year after it made its debut in May 2023. A sum of US$100 million (RM472.9 million) has been allocated for the establishing of a manufacturing facility within the Rancon industrial park. Rancon is a Bangladesh-based conglomerate that is the distributor of Proton vehicles in the country.
While Bangladesh has been in the list of Proton’s export markets, it also has been the site of Proton’s local assembly operations before, with the Preve commencing local assembly in the country in 2017.
In Bangladesh, as in Malaysia, the Proton X90 is powered by a 1.5 litre turbocharged three-cylinder petrol engine as found in the X50 Flagship and X70 SUV, with a 48-volt mild-hybrid electrical system that augments outputs to 190 PS and 300 Nm, or 13 PS and 45 Nm up from the 177 PS and 255 Nm from the models without the belt-starter generator 48-volt system.
Check out our full, detailed review of the Proton X90, here.
GALLERY: 2023 Proton X90 in Malaysia
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