Category Proton

Proton has revealed it managed to deliver 789 vehicles in Brunei last year, which is 87% more than the 422 units sold in 2022. With this result, Proton placed fifth among car brands in Brunei, one spot higher than in 2022, while its market share increased by 2.2% to 5.4%. On a domestic level, the carmaker sold well over 150,000 units in Malaysia last year.
Brunei is one of Proton’s earliest export markets since the Geely partnership, and the country’s total industry volume (TIV) grew to 14,640 units last year from 13,000 units in 2022.
In an official release, the carmaker said the X50 was its best-selling model in Brunei, making up approximately 60% of total sales with 476 units. The X50 was launched in Malaysia in October 2020 and was open for bookings in Brunei shortly after in November the same year.
“The popularity of the Proton X50 in Brunei can be attributed to clear communications about its value and features, as well as our brand equity. Proton worked closely with our importers, Pad Motors, to promote the competitive price and superior features the model had over its rivals while also offering finance packages to make ownership easier,” said Steven Xu, director of international sales division at Proton.

“This was then bolstered by our on-ground activities to promote the PROTON brand, which were assisted by the success of the X50 in Malaysia that helped build the confidence of Brunei customers,” he added.
Meanwhile, other Proton model..

Proton vehicles have been used by the Royal Malaysia Police (PDRM) for some time, with models such as the Wira, Waja, Inspira and X70 all serving as patrol cars. With the S70 being the brand’s most recent model to be launched, how would Proton’s new C-segment sedan look like as a police car?
Well, Theophilus Chin had that exact question on his mind and decided to apply his skills to photos of a Flagship X variant of the S70 (from our review) to create this. Looks pretty smart, don’t you think?
To produce the S70 police car in the digital realm, Theo grafted on the official PDRM livery to the body of the S70 and got rid of the sunroof, the latter to allow for a light bar to be “installed” on the roof.

The latest Civic uses a 1.5 litre turbocharged inline-four petrol engine with 182 PS (180 hp) and 240 Nm of torque, paired with a CVT. By comparison, the S70’s powerplant has one less cylinder but has the same displacement and turbocharging for 150 PS (148 hp or 110 kW) and 226 Nm – this is mated to a seven-speed wet dual-clutch transmission.
What do you think of Theo’s digital imagining of a S70 police car? Do you think PDRM will add the S70 to its fleet in the near future? Let us know your thoughts in the comments below.

The post Proton S70 digitally imagined as a PDRM patrol car appeared first on Paul Tan's Automotive News.

Perlumbaan ketahanan Sepang 1000KM (S1K) sememangnya sudah menjadi lapangan Proton bagi menunjukkan kemampuan divisi talaan dan perlumbaan rasminya iaitu Proton R3 untuk menunjukkan kehebatan mereka. Sejak perlumbaan itu diadakan bermula pada tahun 2009, Proton R3 […]
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Bayangan digital Proton S70 GT oleh Theophilus Chin Selepas Proton melancarkan X50 pada 2020, ramai yang berharap Proton menghasilkan versi prestasi dengan lencana R3 untuk SUV segmen-B tersebut kerana ia dipadankan sudahpun dengan enjin 1.5 […]
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By now, I hope you’ve read our review of the new Proton S70 sedan – if you haven’t, you can do so here – and it’s safe to say the car has earned Gerard’s seal of approval. But there’s a lingering question as the national carmaker continues to lean on its C-segment-sedan-at-B-segment-prices messaging, and that’s the use of a relatively rudimentary torsion beam for its rear suspension.
You see, the line between the B- and C-segments is pretty blur as it stands, particular as cars in the former camp grow in both size and sophistication. The key delineation has always been the rear suspension, with the larger car tending to make use of an independent multilink setup – most notably the local sales leaders, the Honda Civic and Toyota Corolla.
So why doesn’t the so-called “C-segment” S70 have it? According to product specialist Gary Lee at the S70 media drive Q&A session, the answer is as always down to cost. “If the base car [uses a] torsion beam, and we change it due to a market request, is there any additional volume or price premium we can get, because we have to invest some money to change the body? Sad to say, this is always the question,” he said.
The former R3 man was quick to praise the company’s prowess in ride and handling tuning – this, and not the basic suspension layout, is what he believes will make the difference in the way the S70 drives. “From the parameters provided by the base car, it did meet our requir..

Setakat ini kita sudah tahu Perodua sedang membangunkan Bezza generasi kedua dan ramai yang tidak sabar untuk mengetahui bagaimana rupanya. Setakat ini masih belum ada gambar rasmi daripada Perodua tetapi orang luar sudah mula membuat […]
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Ever since Proton and Geely inked a strategic partnership back in 2017, the company’s range of all-new models have all been SUVs derived from existing Geely models. In keeping with the SUV trend, first came the X70, then the X50 and X90, all of which have helped the carmaker pad its bottom line with strong sales figures and shake up the market by putting established nameplates on notice.
For Proton’s next trick to shake things up, it launched the S70 in November 2023, which is significant as the carmaker announces its return to the C-segment sedan space. The value proposition is an attractive one. With a price range from RM73,800 to RM94,800 (OTR without insurance) across four variants, the S70 slightly undercuts popular cars such as the Honda City and Toyota Vios while promising a similar or greater feature set.
Does the S70 deliver enough to make sedan buyers with a budget of under RM100,000 want to consider it? Judging by the number of bookings Proton have received since its launch, this certainly appears to be case, even if deliveries are only now trickling out.
So, should you join the bandwagon? Well, if you’re still uncertain and want to know more about the S70, here’s our first impressions after a short trip to Penang with the top-of-the-line Flagship X variant. A separate review where we have more time with the car is coming soon, but for now, here’s what we think of Proton’s all-new sedan.
Size and segment confusion
The whole debate on whe..

Proton mendedahkan pada bulan pertama 2024 ini, 1,442 unit S70 telah diserahkan kepada pelanggan. Tempahan pula kini mencecah lebih 8,000 unit, dan menurut Proton, ia “menunjukkan maklum balas kuat dan positif daripada pelanggan.” Jumlah ini […]
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Proton telah mengumumkan rekod jualan bagi Januari 2024 mencecah 12,822 unit, menjadikannya ia sebagai bulan permulaan terbaik sejak tahun 2013. Angka berkenaan mewakili 1.3% kenaikan berbanding jualan pada Disember 2023 dan naik 10.3% dari tempoh […]
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Proton has announced that it sold 12,882 units (domestic and export) in January, making last month its best start to a year since 2013. The numbers represent a 1.3% improvement in volume from that of December 2023 and a 10.3% increase from the same period last year.
The numbers are good enough to maintain its second-place ranking in overall sales. As for market share, the company calculates it to be at 19.5%, which is 3.3% higher compared to the previous month, despite the total-industry-volume (TIV) for January – estimated at 66,134 units – being 15.6% lower than December.
In terms of model specific numbers, it is again no surprise to find the Saga leading the way for the national automaker, with the 6,129 units sold making for almost half the total accomplished by the company in January. The second-best seller was the X50, which shifted to the tune of 2,002 units, continuing its run as the top-selling B-segment SUV locally.
The third-best performer for Proton last month was the Persona, with 1,846 units sold. Meanwhile, the new S70 sedan took fourth spot, with 1,442 units shifted in January as series production deliveries got underway. With 8,000 orders, expect it to continue climbing up the internal rankings in the next few months. The model also made its way to its first export market last month, with 15 units delivered to Brunei ahead of the car’s official launch there sometime this month.
Elsewhere, sales of the Iriz increased by 7% compared to the previous ..