2025 Proton eMas 7 walk-around video – 360-degree tour of the first national brand EV + first impressions

The Proton eMas 7 (stylised as e.MAS 7) was finally launched yesterday by prime minister Datuk Seri Anwar Ibrahim. The Prime variant is priced at RM109,800 while the Premium is yours for RM123,800 on-the-road excluding insurance. The first 3,000 buyers will get a RM4,000 discount, making the RRP RM105,800 and RM119,800 respectively.
Both share a front-mounted electric motor that produces 218 PS (160 kW) and 320 Nm of torque, propelling the fastest-accelerating Proton ever to from 0-100 km/h in 6.9 seconds. Top speed is 175 km/h. The Prime uses a 49.52 kWh version of Geely’s Aegis short blade lithium iron phosphate (LFP) battery for a WLTP-rated range of 345 km. The Premium’s 60.22 kWh pack delivers 410 km.
Both support AC charging at a max rate of 11 kW. The range-topper can suck in DC power of up to 100 kW (Prime 80 kW), and both can get from 30-80% SoC in 20 minutes. By the way, the eMas 7 has live charging map integration in its infotainment system, featuring over 1,700 chargers or 85% of all chargers in Malaysia, and you’ll get real-time info such as gun availability and pricing.
The eMas 7 is one of those rare cars that’s bigger than it looks. This C-segment SUV is 4,615 mm long and 1,901 mm wide, which makes it 89 mm longer and 70 mm wider than the Proton X70. Also, its 2,750 mm wheelbase is 80 mm longer than the X70’s, and Proton claims D-segment space. Check out the video above where Hafriz Shah tries it out for size.
The Prime rides on ..











