2025 Proton eMas 7 EV SUV driven – first impressions

Yes, another round of previews for the Proton eMas 7. This time, we’ve seen the car without any camo stickers, and were given the chance to drive the EV around Proton’s semi high-speed test track in Shah Alam. Also allowed are our first impressions from the brief test, accompanied by pictures. Of the interior.
We can’t show you the unmasked eMas 7 exterior yet, as that’s scheduled for another date in Proton’s staggered roll-out plan. It’s getting a bit long-drawn but we’re getting closer now. Of course, you’ve already seen the electric SUV’s cabin – revealed to the public for the first time at ACE 2024 last month, where it was opened for booking – but we have outdoor shots here that coaxes a bit more blue out from the Indigo Blue colour. It appears black indoors.
We started off in the eMas 7 (yes, a competitor EV was on hand too), and there’s much less to note compared to a new ICE car, as electric vehicles of the same power class take off in the same manner. Of course, we’re looking at strong acceleration from rest thanks to max torque at ‘0 rpm’, so the Proton squats and shoots ahead without fuss. Getting up to urban cruising speed is easy, but you can say that about all EVs, even this one.
We pressed on to highway cruising speed. It’s expected that with EVs, the lack of engine/exhaust note means that occupants’ ears automatically tune-in to other noises – usually, it’s either ..











