Category Proton

Geely not forgetting Proton – still committed to make Tg Malim its production and R&D hub for ASEAN

Geely has set up shop in Thailand and will be entering Australia and New Zealand next year – all right-hand-drive (RHD) markets – but the carmaker remains committed to Malaysia as its regional production and R&D hub.
“Geely remains dedicated to its initial pledge of making AHTV the regional production and R&D hub for the ASEAN markets,” Ash Sutcliffe, PR director of the Geely Holding Group told paultan.org in response to questions on the company’s commitment to Proton and Malaysia.
Automotive Hi-Tech Valley (AHTV) was announced in April 2022 as an international automotive hub for NEVs (new energy vehicles, China’s term for electrified vehicles), spearheaded by Geely. AHTV is in the Tanjung Malim area, which is also the home of Proton.

“Geely will enter and establish dealer networks in Proton’s non-existent markets, starting with NEV products to build brand reputation, which will be complementary to Proton’s existing products,” Sutcliffe added. This means that both Proton and Geely brands will not enter the same markets – while Proton was previously present in Thailand and Australia, the Malaysian brand has since ceased operations in those markets.
“Geely will leverage its resources in these markets, either to assist Proton’s future entry or to export products from Malaysia using AHTV as a production hub, maximizing synergies with Proton and our partner DRB-Hicom,” Geely’s PR chief said. Full context here.
The..

Pro-Net, EVC to install EV chargers at 100 condos for free, smart and Proton eMas get lower RM0.63/kW rate

Proton New Energy Technology (Pro-Net) and JomCharge operator EV Connection (EVC) have struck a deal to provide free electric vehicle chargers to 100 condominiums that do not currently have charging facilities, as well as lower charging rates for the circa-70 condos already on the JomCharge network.
The Pro-Net-EVC Condominium EV Charging Infrastructure Programme, as it’s so called, allows the management of condos to apply for these free EV chargers through the EVC website. Once approved by both EVC and Pro-Net, successful applicants will be eligible for the charger itself as well as the all infrastructure work required, covered compliance costs, a charger management system and the porting onto the JomCharge network.
Also provided as part of the deal is a profit/revenue-sharing mechanism, letting building management earn some money from it. Condo charging rates are set at RM0.70 per kWh, and starting next year, owners of smart EVs and the forthcoming Proton eMas 7 will receive a 10% lower rate of RM0.63 per kWh. The companies claim this is almost as low as Tenaga Nasional’s electricity tariff for landed properties. Users at existing condo charging facilities with time-based rates will get a similar discount.

The collaboration is an expansion of an existing joint venture between Pro-Net and EVC that currently manages the supply, installation, operation and maintenance of home wallbox chargers for the smart brand, having completed more than 400 installations to date. The..

Geely enters Thailand, Indonesia, Australia – what happened to using Proton for RHD, ASEAN markets?

The launches of the EX5 (or Geely Galaxy E5, or Proton eMas 7) in Thailand, and Aletra in Indonesia, mean that Geely per se is now in these major ASEAN markets. The Chinese giant has also formalised its entry into Australia and New Zealand (set to happen in 1H 2025), the latter via a partnership with Giltrap Group.
These all happened this week alone – a real RHD-market onslaught if we ever saw one. But when Proton and Geely got married in 2017, the promise then was to use the Proton brand for right-hand drive (RHD) and ASEAN markets, making Malaysia Geely’s regional RHD hub.
With Geely, not Proton, now in ASEAN’s two biggest car markets, how will the oft-repeated goal to make Proton No 3 in the region be achieved?

The choice of Geely as the brand to enter Australia instead of Proton is also something to think about deeply. After all, Proton was Down Under from 1995 to 2017, with the Jumbuck (Arena) being its most successful model. The idea that Geely’s global brand awareness and equity have grown to levels deemed sufficient to relegate the Malaysian brand’s 22 years in Australia, creates many different emotions.
There are also rumours that Geely is going to enter South Africa – a market that Proton is already in – and we suspect this Cape Town ain’t big enough for the both of them. The Proton brand is indeed used in RHD markets like Bangladesh, Kenya and Pakistan, but they are largely (Brunei, Mauritius, Mozambique etc) not big markets and one wonders if th..

Proton X70 dapat aplikasi TV digital MYTV Mana-Mana

Hasil daripada kerjasama antara Proton dengan MYTV dan ACO Tech, anda kini boleh menonton tv digital dalam Proton X70, menggunakan aplikasi MYTV Mana-Mana . Menteri komunikasi, Fahmi Fadzil sewaktu pelancaran aplikasi tersebut semalam berkata, jumlah […]
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Proton X70 gets MYTV Mana-Mana digital TV app

You can now watch digital TV in your Proton X70 via the MYTV Mana-Mana content streaming app, thanks to a collaboration between MYTV, Aco Tech and Proton.
Communications minister Fahmi Fadzil said yesterday that the MYTV digital terrestrial TV platform’s viewership is currently at around 7.5 million, Bernama reports.
“I’ve been informed that MYTV and the Commercial Radio Malaysia (CRM) association plan to engage with the investment, trade and industry ministry (MITI) to explore the feasibility of integrating this application into the infotainment head units of vehicles, including EVs,” he said.

Fahmi added that MYTV has made efforts to introduce the digital TV service on Keretapi Tanah Melayu Berhad‘s (KTMB) business-class carriages, and that it could make its way to in-flight entertainment in the future as well.
Founded in 2014, MYTV provides free digital terrestrial television in Malaysia. There are over 30 TV channels and radio stations, and a lot of movies, series and documentaries too – check it out here.
The post Proton X70 gets MYTV Mana-Mana digital TV app appeared first on Paul Tan's Automotive News.